Promoting paper and mail
FEPE is particularly active in promoting the continued, appropriate use of paper and mail. While digitalisation brings many benefits, paper-based communication remains essential for inclusion, accessibility, and consumer choice. FEPE supports a balanced approach in which digital and paper-based communication coexist, ensuring that citizens and businesses can choose the most appropriate channel according to their needs, access, and capabilities.
Activities
FEPE is active in efforts to achieve balance and to protect the rights of consumers to get information delivered by mail/in print if they want it.
Activities in this area include:
Two Sides cooperation
FEPE cooperates with Two Sides, the global initiative that promotes the sustainability and attractiveness of print, paper, and paper-based communication, while dispelling common environmental misconceptions.
Through this cooperation, FEPE supports the sharing of credible, fact-based information and provides access to communication materials such as brochures, infographics, pictograms, and ready-to-use messages.
Learn more about FEPE’s cooperation with Two Sides and access the full range of available communication materials
Keep Me posted
FEPE ensures that its members have a voice in EU policymaking.
FEPE was one of the founders of Keep Me Posted EU.
This campaign promotes the citizen’s right to choose how they receive important information such as tax forms, election documents and bills and statements from service providers, without disadvantage compared to people who receive information digitally.
The campaign is inspired by the UK campaign, Keep Me Posted UK and is directed towards the European Institutions. It gathers the support of consumer groups and charities which represent citizens who may be disadvantaged by a lack of choice or simply do not agree with it.
Print media group
FEPE is an active member of the Print Media Group (PMG). It comprises a cluster of industries forming the print media value chain – papermaking, paper converting, printing, publishing and marketing. It is a platform for print value chain members to meet and discuss relevant issues and agree common communications activities.
Print and Digital Convention
In May 2019 we took part in the Print and Digital Convention at Messe Düsseldorf. Together with the International Post Corporation and the German envelope manufacturers federation we organised a two-day workshop and direct mail exhibition. The congress and exhibition were attended by 1,300 visitors and 94 exhibitors, a significant increase on 2018. 11 speakers highlighted the value of printed direct mail in the marketing mix. 50 different mail pieces were exhibited demonstrating the variety and creative possibilities of printed and shaped envelopes.